The Ultimate Marketing Playbook for Plumbing, HVAC, and Electrical Contractors

Ultimate Marketing Playbook for Plumbing, HVAC, and Electrical Contractors

In this 13 part playbook, we expose our marketing, branding, and advertising program for Plumbers, HVAC, and Electrical Contractors. We call it GrowAmatic™, a squared-up marketing program. This manual focuses on providing foundational knowledge, key concepts, and tried-and-true marketing methods developed through the operation of our existing businesses. While there are countless ways to advertise your business, this guide will concentrate on the essential strategies, with a few warnings on what to avoid. Occasionally, we’ll delve into the reasoning behind these strategies, but mostly, this manual will serve as a recipe for success.

Further along, you will find a list of NEVER EVER’s and key concepts that apply to all forms of advertising. For a more personalized look at your future marketing program, get in touch with us for a custom marketing plan tailored to your market, company, and budget.

Is Your Plumbing, Heating, Air Conditioning, or Electrical Business Ready For Better Marketing?

“I need more phone calls.” “I need better SEO.” “What about social media?” These are common thoughts our clients express when they first start working with us. While being busy is good, many clients aren’t operationally ready for increased call volume. Adding more calls to an inefficient company can worsen existing problems. That’s why our official disclaimer is: Adding more call volume to a company that sucks will make that company suck more. Adding more calls to a company that loses money will make that company lose more money.

For successful marketing, ensure your business is operationally sound before increasing advertising. Effective marketing is at the heart of all successful organizations, and the operations must synergize with the overall marketing program. Let’s explore some modern-day challenges we face in marketing our businesses.

Modern Day Marketing Challenges Plumbers & HVAC Contractors Face

Born and raised in the technology era, the role of technology in improving business and personal life is profound—with a few exceptions. One significant exception is marketing for plumbing, heating, air conditioning, electrical, and home service businesses. The internet has complicated what was once a straightforward process. In the early 2000s, consumers primarily used the phone book to find plumbers, and plumbers relied on phone books to reach consumers. Dominating the phone book market was about outspending competitors and having a great ad.

Today, the landscape is vastly different, and here are the challenges we face:

Too Many Choices: The end of the phone book era brought numerous alternatives, diluting the market. While the number of plumbing issues hasn’t increased, the ways people search for plumbers have multiplied, affecting the return on investment for marketing dollars.

Easy and Cheap to Look Good: It used to cost $10,000 – $20,000 per month to be relevant in a major market. Today, $500 can make a small company look like a major player, enabling technicians to start their own businesses quickly.

Rant-a-holics: Social media has empowered consumers, shifting power and enabling them to impact your reputation significantly.

Distorted View of “Customer Service”: Thanks to companies like Amazon, consumer expectations have skyrocketed. In some markets, merely showing up on time is insufficient; you might need to go above and beyond to get noticed.

Sifting Through Digital Marketing & SEO Scams: The abundance of choices and lack of knowledge make it easy for “advertising pros” to scam you. These scams range from ineffective services to outright fraud.

These challenges are just the beginning. The marketplace continues to evolve, and new challenges will arise. The Yellow Pages went from dominating the market to being irrelevant in a decade, and innovations like Uber have transformed industries. Today’s marketing platforms make such transformations possible.

How Elite Trades Can Help

Elite Trades is the industry’s foremost expert in helping privately owned and operated plumbing, HVAC, electrical, water conditioning, and well contractors grow and scale their businesses. A significant part of any successful home service company is a robust marketing regimen.

Ready to take your business to the next level? Partner with Elite Trades and transform your marketing strategy. Call us today to start growing your business!

Eric Smith - Founder & CEO of Elite Trades

Discover How We Can Help You Grow and Scale Your Business Effectively

Visit any one of this 13-part series for more industry-leading marketing strategies for the home service industry:

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